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Upperside Media

WEBSITES / NEW JERSEY

Make your first impression unforgettable.

Custom websites designed around your brand, your customers, and the next chapter of your business.

A closer look at what we do. Use the controls to pause or turn on sound.

Custom designResponsive developmentSEO foundations
Our Work

Selected website projects

Mayor Tony Vauss website preview

Mayor Tony Vauss

Mayor of Irvington

Senator Renée Burgess website preview

Senator Renée Burgess

District 28

Screenshot of Montville Pickleball & Golf Club homepage with play, connect, improve message.
Montville Pickleball & Golf Club logo with PG initials in blue and gray.

Montville Pickleball & Golf Club

Pickleball & golf club

Homepage of Legend The Ro Barbershop in Nutley, New Jersey.
Legend The Row Barbershop logo with scissors and lions, since 2023, premium barber services.

Legend the Ro

Premiere barbershop

Township of Irvington government building with statue in front.
Official seal of Irving Township, Essex County, New Jersey.

Township of Irvington

Municipal website

Colorful arcade game with astronaut character and space-themed background.
Zoom Studios logo with vibrant purple background and neon accents.

Zooom Studios

Creative studio

Homepage of IMP Studios & ThinkReel showcasing video production services in New Jersey.
Imp Studios and Think Reel logo for video and audio production.

IMP Studios & Thinkreel

Video & audio production

Professional website design for Upperside Media in New Jersey.
Upperside Media logo on dark background, representing web design services in New Jersey.

Irving & Mendenhall

Law firm

Modern dance studio with vibrant lighting and sleek interior decor.
Upperside Media Latin Dance Studio logo for dance classes and events.

MDN Latin Dance Studio

Dance studio

Brazilian Jiu-Jitsu class at Harrison NJ training facility.
Chokelab Academy logo with beaker icon and circular design.

Choke Lab Academy

Martial arts academy

What we bring to the table

Design that means business.

01 / CAPABILITY

Website Strategy & UX

We map your goals, audiences, content, user journeys, and conversion paths to create a clear strategy before design and development begin.

02 / CAPABILITY

Custom UI Design

Custom interfaces designed around your brand and users, combining strong visual hierarchy, intuitive navigation, and conversion-focused experiences.

03 / CAPABILITY

Responsive Front-End Development

Fast, responsive front-end experiences engineered to perform seamlessly across desktop, tablet, and mobile devices.

04 / CAPABILITY

WordPress & Headless CMS

Flexible content management systems built around how your team works, from custom WordPress implementations to modern headless architectures.

05 / CAPABILITY

SEO-Ready Architecture

Search-friendly site architecture with clean structure, semantic markup, internal linking, performance, and technical SEO foundations built in from the start.

06 / CAPABILITY

Analytics & Conversion Tracking

Accurate analytics and conversion tracking configured to measure traffic, leads, engagement, and the actions that matter most to your business.

Built for outcomes

Built for visitors. Ready for your team.

Every engagement is structured around usability, maintainability, performance, search readiness, and the business result the system exists to produce.
New Jersey Custom Website

01

Fast, responsive experiences

Optimized for speed and usability across desktop, tablet, and mobile so every visitor gets a smooth, consistent experience.

02

Semantic, accessible HTML

Clean, well-structured markup built with accessibility, maintainability, browser compatibility, and search engines in mind.

03

Flexible content management

Easy-to-manage content systems that give your team control over updates without sacrificing design consistency or performance.

04

Technical SEO foundations

Crawlable site architecture, semantic structure, metadata support, internal linking, performance, and indexing fundamentals built in from the start.

05

Third-party integrations

Connect your website with the platforms your business depends on, including CRMs, payment systems, APIs, analytics, marketing tools, and other services.

06

Launch and post-launch support

Thorough pre-launch testing, deployment assistance, monitoring, troubleshooting, and continued technical support after your website goes live.

A CLEAR PATH FORWARD

From first conversation to launch.

01

Discover your goals

We clarify your audience, business goals, scope, and priorities.

02

Design the experience

Review the structure and key screens before development begins.

03

Build and connect

Bring the approved design and required integrations together.

04

Test and launch

Check the experience across devices and prepare the next steps.

Website Pricing

Websites built around your business.

Every website is custom designed and developed around your goals. These starting prices provide a general idea of investment based on project scope and complexity.

Essential

Essential Website

For small businesses that need a polished, professionally designed website and a strong digital foundation.

Starting at
$3,500

What's Included

  • Custom Responsive Design
  • Up to 5–7 Core Pages
  • WordPress Content Management System
  • Contact & Lead Capture Forms
  • Technical SEO Foundation
  • Performance Optimization
  • Analytics Integration
  • Launch Support
Most Popular
Business

Custom Business Website

For growing businesses that need a more powerful website with advanced design, functionality, integrations and flexibility.

Starting at
$7,500

What's Included

  • Everything in Essential
  • Up to 10–15 Core Pages
  • Advanced Custom UI/UX Design
  • Custom WordPress Development
  • Advanced Forms & Lead Capture
  • CRM & Third-Party Integrations
  • Enhanced Performance Optimization
  • 30 Days Post-Launch Support
Advanced

Advanced Website

For organizations requiring complex functionality, custom development, integrations, portals or advanced digital experiences.

Starting at
$12,000

What's Included

  • Everything in Business
  • Advanced Site Architecture
  • Custom Backend Functionality
  • API & Third-Party Integrations
  • Memberships & Customer Portals
  • Complex Workflows & Databases
  • Advanced Performance Optimization
  • Extended Post-Launch Support

Every project is different. Final pricing is based on project scope, functionality, integrations, content requirements and timeline. After discovery, we'll provide a detailed proposal with clear deliverables and project pricing.

GOOD QUESTIONS. CLEAR ANSWERS.

Before we
get started.

Explore the details, understand your options, and find the right next step for your business.

Have another question? Talk to us ↗
What is custom website design?
Custom website design means creating a website specifically around your business, brand, audience, and goals instead of relying on a generic pre-built template. The layout, user experience, visual design, content structure, and functionality are developed around your specific requirements.
How much does a custom website design cost?
The cost of a custom website depends on the number of pages, design requirements, functionality, integrations, content needs, and overall complexity. Each project is scoped around your specific business requirements rather than a one-size-fits-all package.
How long does it take to design and build a custom website?
Most custom website design and development projects take approximately 4–8 weeks from kickoff to launch. Larger websites, custom functionality, complex integrations, or extensive content requirements may require additional time.
What is the difference between a custom website and a template website?
A template website starts with a pre-designed layout and is customized within its existing structure. A custom website is designed around your business from the beginning, providing more control over branding, user experience, functionality, performance, and future growth.
Will my custom website be mobile-friendly?
Yes. Every custom website we build is responsive and designed to work across desktop computers, tablets, and mobile devices. Navigation, typography, images, layouts, and interactive elements are optimized for different screen sizes.
Will my custom website be SEO-friendly?
Yes. Our custom websites are built with technical SEO foundations including responsive design, semantic HTML, logical page structure, metadata support, performance considerations, and search-engine-friendly architecture.
Can I update my custom website myself?
Yes. When appropriate, we build websites with content management systems such as WordPress so your team can update text, images, pages, blog posts, and other website content without needing a developer for routine changes.
Can you redesign my existing website?
Yes. We can redesign an existing website to improve its visual design, user experience, mobile responsiveness, site structure, performance, functionality, and overall presentation.
Can you add custom features and third-party integrations?
Yes. We can build custom functionality and connect your website with CRMs, booking systems, payment platforms, marketing tools, analytics, APIs, customer portals, databases, and other business software.
Do you provide support after my custom website launches?
Yes. Ongoing support can include website maintenance, updates, troubleshooting, performance improvements, security, new features, integrations, and additional development as your business grows.