Upperside Media | New Jersey | New York


Choke Lab Academy: Strengthen, tone, shape your body and learn life saving skills!


Choke Lab Academy

Project Type

Custom Website




About the Project

Choke Lab Academy, a leading Brazilian Jiu-Jitsu Training Facility in Harrison, NJ, partnered with Upperside Media to create a dynamic online presence. Their goal was to showcase their comprehensive self-defense system and diverse martial arts programs.

The Problem

Choke Lab Academy needed a platform to effectively communicate their unique approach to martial arts training, emphasizing real-world applications, fitness, and mental well-being. They sought to attract a wider audience, ranging from serious athletes to children and beginners.


Upperside Media developed a user-friendly, informative website for Choke Lab Academy. The website highlights the academy’s strengths in offering tailored martial arts and self-defense services, catering to various goals including competition, fitness, and personal safety.

Project Highlights

Tailored Martial Arts and Self-Defense Services

The website showcases the academy’s diverse training programs, emphasizing their adaptability to individual goals – from competitive training to personal well-being.

Kids Martial Arts Program

A dedicated section on the website highlights the benefits of martial arts for children, focusing on discipline, respect, physical activity, and social interaction.

Brazilian Jiu Jitsu Training

The site details the academy’s unique approach to BJJ, combining stand-up fighting strategies from Kickboxing with traditional ground submission techniques.

Community and Lifestyle Emphasis

The website not only promotes the academy’s programs but also emphasizes the lifestyle and community aspects of joining the Choke Lab Academy, appealing to a broad audience.

Impact and Outreach

The new website by Upperside Media has elevated Choke Lab Academy’s online visibility, attracting a diverse range of students interested in martial arts for various reasons – fitness, self-defense, or mental health. It serves as a comprehensive resource for those looking to explore Brazilian Jiu-Jitsu and other martial arts disciplines, thus expanding the academy’s reach and influence in the Harrison community and beyond.

Through this partnership with Upperside Media, Choke Lab Academy has established a robust digital platform that not only informs but also inspires and invites individuals to embark on their martial arts journey.

I'm extremely pleased with the website Upperside Media created for Choke Lab Academy. They effectively showcased our Brazilian Jiu-Jitsu training and community spirit, making the site both attractive and functional. This has significantly helped in attracting new students and enhancing our online presence. Their work has been a vital asset to our growth.

Josef “Ze Cobra” Manuel
Josef “Ze Cobra” Manuel