Upperside Media | New Jersey | New York


Choke Lab Academy: Strengthen, tone, shape your body and learn life saving skills!


Choke Lab

Project Type






About the Project

Choke Laboratory, a premier Brazilian Jiu-Jitsu training facility based in Harrison, NJ, collaborated with Upperside Media to establish a dynamic e-commerce presence. This project aimed to effectively showcase Choke Laboratory’s comprehensive self-defense system, martial arts programs, apparel, videos, and seminars, enhancing their digital footprint and accessibility.

The Problem

Choke Laboratory faced the challenge of limited online visibility and engagement. Despite offering a wide range of martial arts programs and related products, their digital presence did not adequately represent the breadth and quality of their offerings. This gap hindered their ability to reach a broader audience and limited their market growth.


Upperside Media developed a robust e-commerce website for Choke Laboratory, designed to display their full spectrum of services and products. The website was crafted to be user-friendly, visually appealing, and informative, ensuring a seamless browsing and shopping experience for users.

Project Highlights

Comprehensive Online Showcase

The website meticulously displayed Choke Laboratory’s diverse range of martial arts programs, self-defense systems, apparel, videos, and seminars, providing a one-stop-shop for enthusiasts and practitioners.

User-Friendly Interface

Emphasis was placed on creating an intuitive and engaging user experience. The website’s design facilitated easy navigation, making it straightforward for visitors to find information and make purchases.

Brand Representation

The e-commerce platform was not just a selling point but also a digital representation of Choke Laboratory’s brand ethos and expertise in Brazilian Jiu-Jitsu. This enhanced their brand identity and market positioning.

Increased Reach and Engagement

With Upperside Media’s expertise, the new website expanded Choke Laboratory’s reach, attracting a wider audience. The enhanced online presence led to increased engagement, higher traffic, and more conversions.

Impact and Outreach

The collaboration between Choke Laboratory and Upperside Media successfully addressed the need for a powerful online presence in the competitive world of martial arts training. The development of the e-commerce website marked a significant step forward for Choke Laboratory, not only in terms of sales and customer reach but also in establishing its reputation as a top-tier Brazilian Jiu-Jitsu training facility. The project stands as a testament to how digital transformation can propel a business to new heights.