Upperside Media | New Jersey | New York

Portfolio

Irvington Township, New Jersey – Municipal Website Redesign

Client
Township of Irvington, New Jersey
Project Type

Custom Website

Industry
Municipality
Year
2024

About the Project

The Township of Irvington, under the administration of Mayor Tony Vauss, launched a comprehensive redesign of their municipal website. This initiative was part of a broader effort to enhance community engagement, improve municipal service delivery, and foster a sense of pride and cooperation among residents. The new website aimed to serve as a central hub for information, services, and community interaction.

The Problem

Prior to the redesign, the Township of Irvington’s website was outdated, not user-friendly, and inefficient in communicating vital information to the community. This lack of functionality and accessibility hindered the township’s ability to effectively engage with residents and negatively impacted the perception of municipal governance.

Solution

To address these challenges, the Township contracted Upperside Media to develop a new custom website that would revitalize their digital presence. The primary goals were to create a platform that was visually appealing, easy to navigate, and capable of supporting dynamic content that reflects the township’s initiatives and community events.

Project Highlights

Community Engagement Tools

The new website includes features that facilitate increased interaction between the township administration and the community. Tools such as feedback forms, social media integration, and a community calendar allow residents to stay informed and involved with local events and initiatives.

Enhanced Accessibility and User Experience

The design of the website focuses on user experience with a clean layout, intuitive navigation, and mobile responsiveness ensuring that all users, regardless of device, have a positive experience.

Information Dissemination

A major feature of the website is its ability to provide timely and accurate information about municipal services, upcoming events, and emergency alerts. This ensures that residents always have access to critical updates.

Continuous Improvement and Feedback Loop

The administration has established a mechanism for ongoing feedback to continually adapt and improve the website. This approach ensures that the platform evolves to meet the changing needs of the community.

Impact and Outreach

The redevelopment of the Irvington Township website represents a significant step forward in the administration’s commitment to creating a cleaner, safer, and more engaging environment for its residents. The partnership with Upperside Media has yielded a platform where the community can “Live, Play, and Thrive.” This project not only enhances the way the township communicates with its residents but also strengthens the community’s involvement in local governance, making Irvington stronger and more connected.