Upperside Media | New Jersey | New York

Portfolio

MDN Latin Dance Studio: New Jersey's #1 Salsa Dance Studio

Client

Marcus Nieves

Project Type

Custom Website

Industry

Fitness

Year

2019

About the Project

MDN Latin Dance Studio, founded in 2009 by Marcus Nieves, sought to establish a robust online presence that reflected its prestigious reputation as New Jersey’s premier salsa studio. The project aimed to create a user-friendly, informative, and visually appealing website to attract more students and showcase its unique offerings. Upperside Media was chosen for this task, bringing their expertise in web development to the forefront.

The Problem

MDN Latin Dance Studio faced a challenge in translating its dynamic in-studio experience to an online platform. The studio needed a website that not only provided information about classes and services but also conveyed the energy and passion of Latin dance. There was a lack of online visibility, hindering potential students from discovering the studio’s exceptional offerings.

Solution

Upperside Media developed a comprehensive website solution that:

  1. Highlighted the Studio’s Expertise: Featuring Marcus Nieves’ journey and credentials, including his Eddie Torres certification and international tour experiences.
  2. Detailed Service Offerings: Clearly presenting the range of classes like salsa, merengue, and bachata, along with unique offerings like sweet 16 and wedding choreographies.
  3. User-Friendly Interface: Ensuring easy navigation and access to class schedules, fees, and studio policies.
  4. Visual Appeal: Integrating vibrant images and videos that capture the essence of Latin dance, complemented by a sleek and modern design.

Project Highlights

Enhanced Online Visibility

The website significantly improved the studio’s online presence, attracting a broader audience.

Increased Engagement

Interactive features like class schedules and easy contact options led to higher student enrollment.

Brand Consistency

The website’s design and content aligned perfectly with MDN’s brand image as a leader in Latin dance education.

Resourceful Platform

The site became a hub for dance enthusiasts, offering insights into the world of salsa and related dance forms.

Impact and Outreach

The collaboration between MDN Latin Dance Studio and Upperside Media resulted in a stunning website that effectively showcases the studio’s expertise and passion for Latin dance. This digital transformation has not only enhanced MDN’s brand image but has also significantly contributed to its growth and success in the competitive dance industry.

Through the years Upperside Media has helped me stay on the cutting edge of website design. Every couple of years as technology advances they have been there with me keeping me up to date with new website functionality and I wouldn’t be number 1 on Google in my category if it were not for their help. I have generated so much business from my website upgrades that their services paid for themselves 10x over.

Marcus D Nieves
Marcus D Nieves

Founder & CEO of MDN Latin Dance Studio